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Graphic Design
Here are a few of my favorite design projects. I typically start a design project with multiple explorations, and maintain a sense of empathy for the user throughout. I consider trends and reference visual language from our history when applicable.
Bitchin' Kitchen
In my life, I have found that most of the day-to-day ills can be cured with good food, the right book, and time spent with supportive women. Therefore, I wanted to design a space that combined the three for my senior project. This lead to Bitchin' Kitchen, a feminist vegetarian restaurant and bookstore.
I started with the logo, experimenting with different names and marks. I explored three directions and after considering typography, texture, and color, I pushed my favorite concepts further by mocking up a menu. However, the name "Bitchin' Kitchen" just stuck. I felt it perfectly encapsulated the energy that I wanted for the space. This lead to exploration of an 80's vibe, and then onto a punk, DIY aesthetic.
In the end, I created a brand guidelines book, mock ups of the interior and exterior of the space, menus that acted as 'zines with a poster on the back, wall art, bookmarks, coasters, table place cards, and a stop motion advertisement for digital platforms.
Awards Dinner Invitation
Client: Columbia University
Every year, Columbia University hosts the John Jay Awards Dinner. The black tie event honors notable alumni and is a fundraiser for the John Jay Scholarship. The invitation featured silver foiling on the signature and a textured background to give the invitation and rsvp card an older feel.
John Jay Invitation
Banks of the Seine
For my Design Synthesis course, we were tasked with designing the visual identity of a UNESCO World Heritage site of our choice. I selected the Banks of the Seine. I started with initial sketches of the logo, moving on to the colors and typography. As I worked on different elements, I continued to refine the brand guidelines as needed. In the end, I created an identity summary, stationary, business cards, a map, a website, a 3D sign plan, magazine advertisements, and two books on the history of UNESCO and the site itself.
Sergei's Sonatas
The first project I was given while working as the Graphic Designer fort he Marketing Department of New England Conservatory was to design a promotional poster for a two night concert series of Sergei Prokofiev's sonatas for piano. After researching the composer, I was inspired to create a graphic rendering of a piano in the style of the avant-garde Russian artist, Kazimir Malevich, one of Prokofiev's contemporaries. I versioned the creative for various collateral such as email, web, and social media.
The Fabric of Dreams
Here is a redesign of the photobook, Gerard Uferas: The Fabric of Dreams. All materials were provided by Professor Ernesto Aparicio. I designed the book first by deciding the spreads. I printed thumbnail versions of all of the photographs and paired them together on a sheet of poster board. I then refined the spreads and designed the captions using Adobe InDesign.
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